Project overview
Raquel approached me to help create a new brand identity for her real estate media agency ‘Her Media Group’. This new identity needed to cater to youthful, innovative, and tech-savvy real estate agents who value the power of social media and video marketing. The goal was to establish a look that exuded professionalism and creativity while remaining approachable.
Outcome
There was extensive discovery done on this project, as Raquel felt unsure about the creative direction her brand should take. I totally get this feeling personally, so we went through a range of looks before I took a step back to focus on a logo I thought she would like. She loved this logo so I then unconventionally went back to our creative direction and worked the brand around the logo. The result is a clean, strong lettermark that incorporates a subtle play button. The brandmark is simple, while the rest of the brand brings a certain vibrance, youthful and innovative feel.
![](https://cdn.prod.website-files.com/63bf3fac84769b2e824c264c/64cc8d08e65c923534e98932_Frame%20215her%20media%20group.jpg)
![](https://cdn.prod.website-files.com/63bf3fac84769b2e824c264c/64cc8d088c891067798d4fba_Frame%20218her%20media%20group.jpg)
![](https://cdn.prod.website-files.com/63bf3fac84769b2e824c264c/64cc8d08e377e022d63a980a_Frame%20217her%20media%20group.jpg)
![](https://cdn.prod.website-files.com/63bf3fac84769b2e824c264c/64cc8d08ab3dcc47c2d5437a_Frame%20219her%20media%20group.jpg)
![](https://cdn.prod.website-files.com/63bf3fac84769b2e824c264c/64cc8d08d6359adcca42d637_Frame%20220her%20media%20group.jpg)
![](https://cdn.prod.website-files.com/63bf3fac84769b2e824c264c/64cc8d087e04c499c85c3c3e_Frame%20216her%20media%20group.jpg)
This was such a fun client and I'm so glad we could arrive at a great outcome! If you would like to work with me, click the button below to get in contact.