Project overview
Raquel approached me to help create a new brand identity for her real estate media agency ‘Her Media Group’. This new identity needed to cater to youthful, innovative, and tech-savvy real estate agents who value the power of social media and video marketing. The goal was to establish a look that exuded professionalism and creativity while remaining approachable.
Outcome
There was extensive discovery done on this project, as Raquel felt unsure about the creative direction her brand should take. I totally get this feeling personally, so we went through a range of looks before I took a step back to focus on a logo I thought she would like. She loved this logo so I then unconventionally went back to our creative direction and worked the brand around the logo. The result is a clean, strong lettermark that incorporates a subtle play button. The brandmark is simple, while the rest of the brand brings a certain vibrance, youthful and innovative feel.
This was such a fun client and I'm so glad we could arrive at a great outcome! If you would like to work with me, click the button below to get in contact.