Project Overview
The lads from Rolling Digital asked me to create a website for them, after I’d done their logo in 2022 I said - let’s do it. BUT after chatting to them about where they wanted the business to be in the property videography market, I realised they needed to have a bit of a facelift because the quality of videos and the level of clients they liked working with were surpassing where the brands positioning had it. It had originally been designed to appeal to a tradie, and now they’re working with luxury property developers and agents. So I got to work on both the brand identity and website in tandem, and here’s what I cooked up
Outcome
The outcome is a refined version of their original branding, still recognisable to their original clientele but refined and modernised to have that more sophisticated look that would appeal to a premium client. The 'R' style logo still maintains the core thoughts behind it - the chevron roof shape to represent a house and the cubed shape in the negative space to more broadly represent buildings/property. This feel is also carried through their website experience, it is minimalistic in the sense that its' monochrome palette allows their videography to stand out and there's no visual distractions, but as you scroll through the site, there is a sense of flow and thoughtful design touches that reflect the quality of their work.
This was such a fun client and I'm so glad we could arrive at a great outcome! If you would like to work with me, click the button below to get in contact.