Project overview
This is a Brand Identity I did for Rolling Digital. Rolling Digital is a video-focused content creation agency that is targeting real estate and corporate businesses. They wanted the brand design to be simple, impactful, monochrome with a pop of colour, and they wanted a strong symbol that would stand on its’ own.
Outcome
After going through the discovery process, they liked the creative direction immediately and we were able to take some to determine their logo style. This ended up being a bold logomark, with an equally bold sans serif wordmark, and that’s exactly where we landed. The result is an ‘R’ shape that is in the shape of an arrow or chevron, which was a nod to the shape of a roof, representing their target industry. The wordmark uses this shape in the G’s, making for a strong, identifiable brandmark.
This was such a fun client and I'm so glad we could arrive at a great outcome! If you would like to work with me, click the button below to get in contact.