Project Overview
The Purpose People needed a brand identity for their leadership consulting business—one that would add credibility and help them take their success to the next level. Having operated without a formal identity for some time, they wanted a brand that reflected their expertise while positioning them for future growth.
Outcome
The final identity is clean, professional, and corporate without feeling dull. Shades of green reinforce themes of growth and sustainability—essential qualities for any thriving business. A key highlight was the logomark, which subtly incorporates a six-sliced hexagon into the letter “P,” aligning perfectly with the client’s core leadership framework while adding depth and sophistication.
This was such a fun client and I'm so glad we could arrive at a great outcome! If you would like to work with me, click the button below to get in contact.