Gold Leaf Grooming

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Hey there,

Gold Leaf Grooming is a mens grooming product line that values quality, natural ingredients and sustainability. We are looking for a logo that encapsulates these core values and a brand identity to reflect this earthy, premium feel.

The logo needs to be dynamic, working in light and dark tones, and for packaging, social media, brick and mortar signage and more.

Cheers,

Gold Leaf Crew

Full Brief

Industry: Men's grooming products

Target Audience: Men who are interested in grooming products and personal care, and value quality, natural ingredients, and sustainability. They are looking for products that make them look and feel their best, without compromising their health or the environment.

Brand Personality: Classic, sophisticated, and natural. The brand values quality, sustainability, and simplicity.

Design Elements: The logo should include an monogram that evokes the concept of luxury. The business name "Gold Leaf Grooming" should be written in a bold and classic font. The color scheme should include earthy tones, such as gold and green, to evoke a sense of nature and sustainability.

Design Inspiration: Examples of logos that inspire the design direction for this project include Aesop, Tom Ford, and Baxter of California.

Design Requirements: The logo should work well in both color and black and white, and be suitable for use on various media, such as social media, websites, and product packaging. It should be designed in a way that allows for easy application to grooming products and accessories.

Inspo

Disclaimer, the below amazing designs are not mine, they have been sourced from the interwebs as inspiration for this logo brief.

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