Hi there!
I'm Sophie Palmer, a child counsellor and therapist committed to crafting a safe and supportive haven for children navigating challenges or trauma.
I've noticed that my current logo and overall vibe lack the personality I aim to convey. My approach is far from stale—I envision this brand radiating a playful, optimistic, and accepting attitude. The goal is to create an environment where children not only find support but also feel genuinely heard, valued, and understood.
Thank you,
Sophie Palmer
Full Brief
Industry: Child Mental Health
Target Audience: I work with children ages 5-12, so the brand needs to appeal to them primarily, balanced by the trustworthiness and credibility to attract parents and guardians seeking compassionate counselling for their children.
Brand Personality: Playful, Optimistic, Nurturing, Approachable, Fun even!
Design Elements: Use bright and cheerful colours to evoke a sense of joy and optimism. The logo could use illustrative or abstract elements that convey growth, positivity, and resilience.
Design Requirements: If using a symbol or icon, ensure it is versatile enough to be used independently or alongside the Sophie Palmer name.
Inspo
Disclaimer, the below amazing designs are not mine, they have been sourced from the interwebs as inspiration for this logo brief.




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