Hey there,
'The Olympic Trail Race' is a trail run event taking place in 2024. It is a race, but it’s not about winning, Olympic National park is the star of the show and promoting this beautiful region and community is the primary goal.
The logo needs to reflect the beauty of the national park while still appearing as a running event, while also being versatile enough to be displayed on merchandise of all sorts, social media and large banners.
Cheers,
OTRS crew
Full Brief
Industry: Fitness & Events
Target Audience: Men and women aged 25-40 who have an interest in running. Every other weekend they will make a day trip out of finding a beautiful track and going for a run.
Brand Personality: Community-driven, motivated, welcoming.
Design Elements: The logo should include something specific to Olympic National Park, while also appearing as a running event.
Design Requirements: The logo should use blues and greens, and should be versatile enough to be displayed on merchandise such as bibs, caps, visors, waterbottles and more, as well as social media and large banners.
Inspo
Disclaimer, the below amazing designs are not mine, they have been sourced from the interwebs as inspiration for this logo brief.
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